When Patricia Celan entered the Miss BC pageant after her uncle Valentin died of cancer, she began extensive fundraising efforts for the cancer charity portion of the pageant. This involved selling the designer bags that she inherited from her uncle, organizing large garage sales with products donated by community members, and online fundraising.
On July 1, 2013, she was crowned Miss Charity BC by Monte Durham of "Say Yes to the Dress Atlanta". She followed her crowning with a surprise; she had promised donors that if she was the top fundraiser for the year, she would shave her head on stage in solidarity with those struggling with cancer. She removed the crown and shaved her head.
While she was having her head shaved, further donations were collected from the audience. In total across her various fundraising efforts, she had fundraised over $10,000 for cancer charities - half of the entire Miss BC pageant fundraising of $20,000 that year. Her headshave made local and international news, such as Yahoo Trending (US) and Daily Mail (UK).
During her titleholder year, she was involved in multiple community and charity events with a team of other titleholders, who remained good friends after their reigning year came to an end.